4 Tips for Decorating Your Grocery Store

For more information on Promolux specialty retail lighting or to request a quote, click on the links to the right.

Grocery stores are where people visit at least once a week to stock up their fridge, and refurbishing the store to foster a customer friendly tone and ambiance is often the last thing on the minds of the proprietors. After all, the patrons walk in, grab what they want, pay up, and leave out the door the next second; so why invest hard earned bucks in bedecking the store? Here’s where you are wrong! From smart space planning to draw-your-eye blue light specials, the positive vibes exuded by your store imprint on the minds of the passersby and lure them inside your grocery store. Here are 4 stellar ideas that would render your grocery store a professional and customer-oriented enterprise feel.

Specialty retail lighting

One can never extol the importance of great lighting in your store enough. While it is a great idea to incorporate safe spectrum fluorescent lighting at every step of the way, bearing down upon the customers, bathing them in a warm glow, your food display case lighting is another matter altogether when it comes to perishable produce. The right lighting at the right places can enhance the aesthetics of the entire display and bring out the most flattering colors in the produce, as well as guide the patrons along on their purchase journey.

However, perishable fresh produce are highly sensitive to temperature or lighting and are prone to go bad. Thus, if these display cases are outfitted with inferior display lights, which emit high levels of IR and UV radiation, especially in the UV-B and UV-A range, all your efforts will go down the drain. These emissions enhance the surface temperature of deli products, which will lead to accelerated spoilage, and boosting the rate at which the products will lose their freshness, emit unpleasant odor, and discolor. Only specialty display case lighting systems are deemed appropriate for exposure to perishable items. Make sure that your grocery display cases only incorporate the best quality lighting on the market, such as Promolux lighting for enhanced visual merchandising, to lengthen the shelf life of your products and retain their freshness.

Vertical storage

Grocery store salesmen know a thing or two about stacking up. Bins of produce, boxes of cereal, mountains of cans; there’s nothing they don’t know how to pile up to save space. This is also highly convenient when you want to hide that slightly stained tomato at the bottom of the pile undiscovered, Produce avalanche is only a small price to pay after all.

Use zones

The organizational skills of grocery stores are commendable. A chicken wouldn’t be caught dead lying with a pear. They know how important psychological and physical separation is to create a comfortable and calm environment. Creating zones in your store renders it an orderly and efficient feel. In addition, since perishable food items are vulnerable to bright lights, make sure to store them in a separate zone and inside display cases equipped with Promolux specialty retail lighting to safeguard them from the bright glare of the rest of the store. Organize all the items according to their categories and the order in which the customers are going to buy them.

Great music

Most people have a soft spot for music, so make sure that you play pleasant music in your grocery store to enhance the experience of the customers and make them more apt to stay on and peruse through your store. A customer who only comes in for bread or milk might be tempted to try out other shelves for a change.

The Importance of Specialty Lighting for Meat Display Cases

For more information on Promolux specialty retail lighting or to request a quote, click on the links to the right.

Whether you run a butcher shop or are supervising the deli counter at a supermarket, working with meat can be messy business. Intense and harmful radiation emitted by inferior lighting can lead to faster meat discoloration so if you are passionate about providing good quality meat to your customers and do not want all your fine cuts to go to waste, it is imperative you pay attention to proper meat display lighting to boost sales and have more happy and satisfied customers.

Meat discoloration

No customer would want to buy discolored meat. Discolored meat looks unappetizing and unnatural, so the more light you shine on it, the quicker its appearance will degrade, resulting in declining sales. With increased exposure to harmful radiation, a couple of chemicals present in the meat, namely oxymyoglobin and myoglobin, start oxidizing, forming a brown or grey pigment. As the light rays continue to illuminate, the fresh meat’s appealing pink bloom is slowly replaced by an unappetizing brown and grey appearance.

What’s the solution?

Unsold meat is never good news. Luckily for you, all you have to do is to alter your grocery store lighting, or more specifically your meat display lighting, to suit your display items. The best option in this regard is to use Promolux specialty retail lighting for merchandising displays to make perishable products look more attractive. Promolux Lighting offers a range of grocery store lighting solutions to help your display items look fresh and delectable for longer periods of time. Their range of products includes fresh meat display case lighting that utilizes full balanced spectrum technology to minimize discoloration and help your products look fresh by extending their shelf life.

Specialty fresh meat display case and showcase lighting decreases the rate of discoloration by using LED lights that do not emit UV radiation and don’t have too many harmful effects.

Why is it so important?

Technically, discoloration caused by lighting does not present any sort of hygiene or health issue but it does keep customers from buying the product. Apart from that, consumers head over to the fresh food areas looking for “fresh food”, so catching sight of a discolored piece of meat is sure to put off any customer and might even reduce consumer loyalty in the long run. You can easily tackle this solution by opting for Promolux’s line of specialty meat display lighting. More than any other product, consumers rely on the visual appearance of meat to determine its freshness and quality, so if your products do not look pink and healthy, consumers are likely not to buy it.

In addition, using harmful lighting to display food items, especially meat, can cause increased growth of bacteria, such as salmonella and listeria. This is because intense radiation causes the surface temperature of displayed goods to rise, which leads to the growth of bacteria and harmful pathogens.

Opt for Promolux Lighting’s specialty lighting for your food display cases and you will never have to worry about unsold meat products due to discoloration and a host of other problems.