Highlight a Shopping Experience for Your Consumers

For more information on Promolux lighting for supermarkets or to request a quote, click on the links to the right.

The goal of any supermarket is easily determined; it is, or should be, designed to attract customers and offer them an enjoyable and convenient shopping experience, resulting in increased turnover and profit.  To a certain degree, this is achievable by employing various persuasive marketing promotions and discounts. However, while they can prove successful in some circumstances, they are not ideal strategies for an ongoing growth factor and established customer satisfaction. In other words, like any other form of marketing, the advantages of shopping at your supermarket must be highlighted, such as with specialty display case lighting, or run the risk of being just another store.

The art in marketing and selling your products is not only tempting consumers into your outlet, to buy a couple of required items and then leave. You want to keep them in your store, which means retaining their attention and preventing the all too frequent shoppers’ boredom. Illumination and highlighting are two crucial aspects of gaining and retaining consumer attention; so, put on a show for your customers by using; for example, specialty lighting for showcases.

We all encounter buying temptations influenced by created lighting every day of our lives; one great example of this power is seen in nature. If lighting effects can define and enhance an entire planet, there must be a message in that for any store owner.

Designed lighting techniques are not only useful in showcasing luxury, discount or sale items or any; display light when utilized correctly can have a dramatic impact on your complete store operation.  It stimulates consumer curiosity and encourages them to explore your store further and make impulse induced purchases.

Projecting an appealing image and atmosphere within any environment is crucial; appropriate lighting can create a shopping mood that influences a customer to remain longer in your store. They enjoy browsing in the ambiance created by cleverly designed lighting, from specialists such as Promolux and at the same time, while they are busy looking and making purchases in your outlet, they are not providing profit to your competitors.

As a supermarket owner or manager, your objective must be at all times, directed towards providing customer satisfaction. This begins outside your store with advertising and promotional displays, but if it is not continued inside the store, is it not reasonable to presume a large percentage of this effort and expense is wasted? When a consumer enters your store, they will either consciously or sub-consciously become aware of the temperature, general store layout, and display case lighting. If these factors produce a comfortable and positive effect, then their expectations of an enjoyable shopping experience in your supermarket will be introduced.

Visibility is in these days of consumer awareness, an important factor and this includes ticket prices that are easy to read. It is another reason for ensuring the lighting in your store is customer-friendly. If not; then it should not be a surprise to see consumers leaving the store, faster than they entered, as at the end of the day, their perceptions dictate your bottom line.